OPEN GOLF CLUB is developing a unique marketing strategy in the golf tourism sector. It is based on promoting its “golf and tourism” destinations to golfers who travel to play golf from pre-identified, high-priority source countries.
Based on key local success factors, OPEN GOLF CLUB is working in France, Belgium, the Netherlands, Luxembourg, Spain and Switzerland to promote its destinations and golf clubs by leveraging all of its tourism marketing tools:
– Stands at golf trade fairs and the main European pro tournaments
– Sponsoring targeted tournaments
– Organising events: OPEN GOLF CLUB national tournament and regional trophies at its clubs (Touquet Classic Amateur, Opio Valbonne Classic, etc.)
– Press (Golf Magazine, Fairways, Journal du Golf)
– Internet: network website, regular newsletters, social media (Facebook, Instagram and LinkedIn)
– Reaching out to specialist golf tour operators
– Visiting clubs: distributing brochures and meeting directors
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